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seven guiding principles for video production


Make the content intellectually and emotionally compelling.


Ensure the films are coherent for the brand and ethical integrity.


Understand the potential audience and their expectations.


Strive for the best visual images with impeccable attention to detail.


Work with the budget as a spur to creativity, not a constraint.


Develop strategies to test full AV compliance with delivery platforms.


Pay considerable attention to future proof the AV materials as far as possible.


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